Meal Master - MR Cooking Assistant
An innovative MR cooking assistant that simplifies meal decisions, provides nutritional insights, and offers immersive, hands-free cooking guidance for a healthier, more efficient cooking experience.
Easier Cooking. Healthier Diet.
Meal Master is an MR cooking assistant that simplifies meal decisions, provides nutritional insights, and offers immersive, hands-free cooking guidance for a healthier, more efficient cooking experience.
Demo Video
The Challenge
The Problems
Modern home cooking faces three critical challenges that prevent people from maintaining healthy eating habits.
Our Solution
Meal Master leverages MR technology to provide an integrated cooking experience that addresses all three challenges simultaneously.
Market Validation
70% of consumers want healthier meals but find meal planning difficult (Nielsen Report)
Target Audience
Busy Individuals
College students and working professionals with limited cooking skills who are short on time and want to cook efficiently
Health-Conscious Consumers
Individuals focused on maintaining a healthy diet but struggling with meal planning and balancing nutrition
XR Enthusiasts
Tech-savvy early adopters interested in innovative use of MR technology for everyday activities
Product Mission & Goals
Mission
To help users make healthier, faster, and smarter meal choices by providing them with meal suggestions, nutrition insights, and immersive MR cooking guidance that simplifies the cooking process.
How might we...
help home cooks make informed meal decisions and cook efficiently, so they can maintain a healthier lifestyle?
Simplify Meal Decisions
- • AI-powered meal suggestions
- • Ingredient-based recommendations
- • Estimated cooking time display
Promote Health-Conscious Eating
- • Personalized diet styles
- • Real-time nutritional labeling
- • Macro & micronutrient tracking
Enhance Cooking Experience
- • Hands-free MR instructions
- • Voice command integration
- • Interactive timer features
Core Features
Feature 1
Customizable Diet Style
Personalized diet advising system where users select a diet style aligned with their health goals.
Feature 2
Nutritional Insights & Labeling
Automatic food detection with overlaid health information including diet suggestions, calories, and nutritional data.
Feature 3
AI-Powered Meal Suggestions
Master Chef, the internal cooking assistant, analyzes available ingredients and user requests to provide intelligent meal suggestions.
Feature 4
Immersive MR Cooking Guidance
Hands-free, step-by-step cooking instructions within an immersive mixed reality environment.
Technical Specifications
Cloud Backend
Cloud storage for preferences and integration with nutrition databases
Hardware Compatibility
Compatible with Meta Quest 2, Quest 3, and Quest Pro headsets
Market Opportunity
Market Gap
Apps like FitOn have successfully integrated diet-related features, confirming consumer demand for holistic health applications. Despite the popularity of XR in fitness, there is a noticeable gap in the XR market for comprehensive diet and cooking solutions.
Unique Position
Meal Master simplifies cooking with intuitive XR experiences, promotes a healthier lifestyle, aligning with consumers’ daily health routines—attractive for both health-conscious and tech-savvy users.
Business Model
Subscription Model
Core features including ingredient detection, meal suggestions, and step-by-step cooking guidance
Multiple users under one account with shared meal plans, collaborative cooking sessions, and premium content
Partnerships
Co-branded experiences with dietary recommendations
Bundled offerings with leading headset manufacturers
Go-to-Market Strategy
Influencer Marketing
Collaborate with health and food influencers to raise brand awareness
KOC Marketing
Invite users to try the product and join online XR communities
Direct-to-Consumer
Digital ads targeting busy individuals via Instagram, YouTube, and TikTok
Development Timeline
Core voice interaction features and design iteration
Deliverable: Prototype
Ingredient detection and meal suggestion algorithms
Deliverable: MPOC Draft
Complete minimum viable product with core features
Deliverable: MPOC & MVP
Refined interactions and user experience improvements
Deliverable: Vertical Slice Plan
Polished feature set demonstrating full user flow
Deliverable: Vertical Slice
Comprehensive testing and final iterations
Deliverable: Product Design Doc & APK
The Team
VirtuVista LLC
Delivering intuitive and impactful XR applications that seamlessly integrate into everyday life, setting the standard for innovation and user-centric design in XR technology.
Transcending traditional 2D interfaces and embracing the natural behaviors of users.
YZ
Yvie Zhang
CEO | Product Lead | Founder
Research associate from CMU HCII. Multidisciplinary designer with 2+ years XR product experience.
LY
Liuchuan Yu
CTO | Lead Developer | Founder
Ph.D. student from GMU CS. Research focuses on XR + AI with 5+ years industry experience and 3+ years XR R&D.
HO
Dr. Hurriyet Ok
Advisor
Faculty at GWU and founder of VR Technology Universe. Extensive managerial and leadership experience with broad technical skills.
Competitive Advantage
Traditional Competitors
- • YouTube cooking tutorials
- • Mobile-based recipe apps
- • Health tracking applications
- • Separate meal planning tools
Meal Master Advantage
- ✓ Unified platform combining all features
- ✓ Immersive hands-free cooking guidance
- ✓ Real-time nutritional insights with AI
- ✓ Seamless integration into daily cooking
Vision for the Future
Long-Term Vision
To establish our platform as the premier solution for cooking and healthy diet management in mixed reality, revolutionizing individual cooking experiences and broadening the appeal and daily use of XR technology.
Expand recipe database with international dishes
Personalized meal planning with advanced AI
Integration with IoT kitchen automation
Recognition
Selected as finalist for XR Development Conference 2024
Reflection
✅ What Worked
- • Iterative design process with continuous user feedback
- • Strong technical foundation with proven XR R&D experience
- • Clear market gap identification and positioning
- • Hands-free MR interaction solved real usability pain points
💡 Key Learnings
- • Balancing technical innovation with practical everyday use cases
- • Importance of addressing multiple user pain points in one solution
- • XR technology can genuinely improve daily activities beyond gaming
- • Health-conscious market is ready for immersive wellness solutions