CASE STUDY
FunFitLand - MR Fitness App
I contributed to the MR workout experience combines immersive technology with playful interactions to create an accessible fitness solution for individuals who find it challenging to maintain regular exercise routines. Through thoughtful user-centered design, the experience aims to make workout sessions more engaging while helping users develop sustainable healthy habits.
Product Design AR/VR/MR UIUX
Role
Product Designer & Manager
Recreate
Timeline
Sept 2023 - June 2024
Affiliation
DelightScape Interactives Inc.
Tools & Stack
Figma Unreal Engine Product Requirement Document
Links
The Challenge
The Problem
Users struggled with fragmented workflows across multiple platforms, resulting in decreased productivity and satisfaction.
1
Low Retention
60% drop-off within first week
2
Complex Navigation
Users couldn’t find features
3
Poor Performance
5+ second load times
→
Our Approach
We redesigned from the ground up, focusing on simplicity, speed, and user empowerment through research-driven design.
✓
User-Centered Design
30+ interviews and testing sessions
✓
Simplified Architecture
Reduced clicks by 50%
✓
Performance First
Sub-second load times achieved
Reflection
✅ What Worked
- • Strong research foundation guided all decisions
- • Iterative testing caught issues early
- • Cross-functional collaboration was key
💡 Learnings
- • Balance technical constraints with user needs
- • Stakeholder alignment is crucial from day one
- • Value of rapid prototyping can’t be overstated